In the vast digital universe, search engine optimization (SEO) is the guiding light that leads companies towards visibility and success online, but the million-dollar question is, “how to achieve it?”. Today’s rules indicate that if we’re not on the internet, we simply don’t exist! Now, what is SEO really, and how can we leverage it to boost your online presence?
What is SEO?
SEO, or Search Engine Optimization, is a set of strategies and practices designed to improve the visibility of a website in search engine results such as Google’s. How do you reach the podium? Essentially, the answer lies in Content Marketing: generating accessible and engaging content that incorporates the basic principles in this field.
What are the basic principles of SEO?
Generate quality content
The rule is not to create just for the sake of it or merely to fulfill a quota, but to speak up only when you have something relevant to say and can provide users with things they are searching for or want to know. It’s about creating something valuable for the audience: search engines value useful and original content, and reward websites that offer it.
Use keywords
Once the target audience has been identified, i.e., who the audience is, you need to analyze what topics interest them. Conducting keyword research helps understand with which terms they search for what your business can offer, be it products or services, and develop a strategy based on that.
On-Page Optimization:
Ensure that your pages are optimized for search engines. This includes optimization of:
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- Titles
- Meta descriptions
- Headings
- URL structure
Even if the reader of this note is not the company’s copywriter or web content generator, having this information can be useful for supervising or requesting changes from the content manager.
Link Building:
Links are fundamental to building a website’s authority. It should have a good strategy for internal and external links, showing that not only is the information within the site cross-referenced, but also that other sites rely on it and legitimize it.
Search engines interpret links as votes of confidence, which can improve ranking in search results.
Tips for a good SEO strategy:
Continuously update content:
Given that the rules of the internet are immediacy and transience, it’s clear that what is relevant today may not be tomorrow, and one must be attentive and available to closely monitor and make adjustments.
Don’t rest on your laurels! The condition is to regularly publish content and update existing pages to maintain relevance. Search engines prefer active and evolving websites.
Be Mobile-Friendly:
When starting a business or company, executives or owners with a tight budget may choose to handle things themselves or forego certain professionals, but sometimes, going for the cheapest option can be costly, and in the initial stages of the project, it might be necessary to invest more to ensure that you’re building on solid ground.
Hiring a programmer or designer will provide assurances that the website is compatible with mobile devices. Google prioritizes those who offer a mobile-friendly experience. If a user lands on a page that is cut off or takes too long to load, they will leave the site, and it’s important to note that Google penalizes bounces.
Have a macro and analytical view:
Always evaluate the site’s performance: monitor key metrics and adjust the strategy as necessary.
Once SEO is understood as a strategic tool, you can elevate the business in the digital world and attract a wider audience. SEO is not something that can be worked on once and for all; it’s a continuous practice that rewards consistency and quality.
Have perseverance, discipline, and patience. Start with small steps right now and understand that results will be seen in the long term. The important thing is to see it as a process and start applying some of what you’ve learned today.
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